Competition between television channel providers to broadcast movies is fierce. The following information has been gathered by the UK Competition Commission, who investigated the acquisition of movie rights by a number of leading broadcasters in the UK. The Commission found that competition is limited by the dominant provider, SKY TV. Competing companies, such as British Telecom and Virgin Cable, are currently unable to invest the same amount into the acquisition of movie rights without placing themselves in financial jeopardy. This allows the dominant channel provider to charge larger amounts as there is no fear of being under-sold by a competitor. In this way, pay-per view movies are currently more expensive than they might otherwise be.