Statistics suggest that the level of trust inspired by business leaders and companies is at an all-time low. This information can be seen in the results of recent opinion polls, with business leaders in the bottom third of those trusted to tell the truth, in the same category as politicians. This appears to be a global trend, with only 5 out of 21 countries naming business leaders as ‘trustworthy’. When individuals were asked why they had responded in this way, over 20% of respondents stated they thought business leaders were greedy. A further 38% blamed business leaders for the current state of the economy. However, the overwhelming response was that respondents expected business leaders to lie to benefit themselves.