Media consumption is the sum of information received by a group. Media consumption has increased dramatically over the years, from the motion pictures in the 19th century to the flourishing of constant internet activity and social networking. Media has a huge impact on one’s understanding of the world by normalising social differences and influencing the spread of knowledge. The internet equips people with tools to question the information they are consuming by conducting their own research. This helps people better synthesise information. Media consumption can also lead to negative behaviour and emotional effects. People can become desensitised to violence, demand instant gratification and can result in long periods of physical inactivity. Such consumption has become intrinsic with shaping our global cultural codes.