Conventional wisdom is a generally accepted range of explanations or ideas that the public believe as true. Normally, conventional wisdom is therefore used as an axiom by which to determine the context or validity of other truth claims. This is arguably regarded as a challenge in incorporating and interpreting new information. Once conventional wisdom sets in, convenient ideas become assumptions. As such, new ideas which contradict or irritate these conventions are often met with great ideological obstacles. One popular piece of conventional wisdom is that salt in your diet is bad for you. The origins of this claim come from organisations like the American Heart Association. However, scientific data suggests that there is no correlation between salt intake, and for example, heart disease.