Although often considered a trivial and mundane aspect of corporate affairs, designing a logo for a global company can be an extremely expensive, thorough process, or a cheap and convenient one. At the extreme end, the oil and gas company BP spent over $200,000,000 designing and developing their logo. Similarly the management consultancy and IT company Accenture spent $100,000,000 on their logo. However, at the other end of the spectrum, the internet services company Google didn't spend a penny on their logo, instead the founding member Sergey Brin designed it himself. Similarly the Coca-Cola logo was simply the formal hand written style used at the time of coca-colas inception and never required an extensive design. The Nike logo cost the company 500 shares of stock to design, which at the time was worth around $35, but would be worth $600,000 today.