Antibac is a company that produces cleaning products, such as antibacterial kitchen cleaner. In 2012, Antibac launched a new product, which claimed to be more efficient than any other domestic cleaner. In an attempt to promote this product, Antibac gave away free samples, advertised on local radio stations and placed an ad in a national newspaper. As a result of this, Antibac's new product made record-breaking sales figures in its first month. Antibac are now keen to carry out similar campaigns with its other products and hope to rival the current household names in domestic cleaning products.