Mr Piggins Ltd is a small, home-run company that makes sausages. To date, Mr Piggins’ products have been sold at local famers’ markets and county fairs; however, the company is keen to break into supermarkets’ and larger stores. This will enable the company to reach a wider audience, such as business professionals and those with families who may be currently unfamiliar with the company and its products. However, the company is keen to maintain its current family-run persona, and as such currently refuse to take up larger premises. In the view of many supermarket executives, this has limited their ability to sell the Mr Piggins product, due to the concern that the company will be unable to cope with the supply and demand of supermarket buyers.