This passage is based on the popularity of websites. It compares figures published by ‘Rankings Today’, a publishing group which collects and analysis information on the popularity of products. ‘Rankings Today’ note that such figures are based on the annual income generated by such websites and the number of visitors to websites, also known as website traffic. As a result of these figures, we can see that the two most popular types of website are price comparison sites and social networking sites. It is estimated that over three billion pounds in advertising is generated by such websites every year. As a result of this information, companies are better informed as to where they should advertise to reach the largest possible audience.