‘Dumbards’ champagne house, a company based in the south of France, employ local workers only. The reason behind this policy is that Dumbards promote their products as home-crafted, ‘lovingly-made’. They believe that by employing local workers, their products appear more exclusive, and therefore, more expensive. In recruiting its workers, Dumbards place advertisements in the local newspaper and shop windows. They are heavily sceptical about the internet and refuse to advertise on it. Another way in which Dumbards recruit their staff is via recommendations from current employees. In September last year, the company was taken over by an American businessman who is keen to rebrand the company. He wants Dumbards to be more metropolitan and intends to open the selection process to workers from other EU countries. This idea has been controversial and may lead to strike action by current employees.