The secret to success in business is entrepreneurial spirit at all levels of the company. Employees who are identified as entrepreneurs in their own right are more motivated – their own financial success becomes integrated with the company's. Those who are oriented towards personal entrepreneurship will work long hours to develop their own tried-and-tested business practices and strategies, contributing as willing partners to the achievements of the company as a whole. Orientation and value-formation training can induce this kind of thinking in new staff recruits, inculcating the notion of how quickly it is possible to achieve financial security through hard work and innovative business approaches, combined with the impression that to miss out on opportunities for such rapid economic and social advancement would be at best unwise and at worst catastrophic.